Our AI Manifesto

It’s a powerful tool, and if a more effective tool exists, we’re going to master it and use it. But technology is only as good as the people using it. Our approach is guided by these core beliefs.

1. Creativity comes from people

We see AI as the world’s most advanced autocomplete. Without real human thought and creativity, you get generic results. That’s why our process always starts with people by digging into your business, your brand, and your goals.

This human-led strategy allows us to elevate AI’s output from the stock standard responses. It also means we are responsible for the final work. Our team always checks statistics, quotes, and other information to make certain it's factually correct and not made up by the machine.

Humans are the true creators. AI helps us create faster.

2. Humans make the final call

AI is a brilliant advisor, but it’s not the decision-maker. We use it to explore different angles, weigh up pros and cons, and uncover new perspectives.

But the final strategic decision always rests with a human. This means we take full ownership of our recommendations and the results we deliver for you. It’s our expertise on the line, not an algorithm’s.

3. Your privacy is important to us

Your business is your business. We take your confidentiality and data privacy very seriously.

We use secure AI environments where possible, so confidential information about your company is never used to train public AI models. You can trust that your plans, data, and strategy remain yours alone.

Our Mammoth Method

We don’t just use AI. We’ve put serious work into mastering it. We have developed our own methods and prompts that consistently outperform off-the-shelf tools. This means the work we produce is not only delivered efficiently but is also far more effective and tailored to your brand than a simple AI query could ever produce.