Your marketing should be your best salesperson, not your biggest problem
Many business leaders feel like they're sitting on a best-kept secret. They struggle to find the right words to explain their value. I get it and I know how to fix it.
Why most marketing doesn't work
For years, I worked at a web design agency, creating stunning websites for our clients. I loved the design process, but I kept seeing the same problem again and again.
We would build a beautiful site, and then the client would hand over their content.
With just one look, I knew it wasn't going to work.
The words were confusing. The message was weak. And I knew that no matter how good my design was, it couldn't save a business from bad marketing copy.
I knew there had to be a better way.
In 2018, that "better way" found me. I was streaming a conference where Donald Miller was speaking. He talked about using the timeless elements of story to engage people, and then he mentioned he applied these same principles to help businesses grow.
I knew this was exactly what New Zealand businesses need!
So in April 2019, I took the plunge and flew to Nashville, Tennessee. There, I was personally trained by Donald Miller, Dr. J.J. Peterson, and the StoryBrand team.
I’ve been helping businesses in New Zealand, Australia, and all over the world transform their marketing ever since.
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Meet Joel. Your StoryBrand Guide
Joel Woolley is the founder of Mammoth Marketing and a StoryBrand Certified Guide. He is passionate about freeing business leaders from the frustration of confusing marketing and giving them the tools they need to grow with confidence.
Trusted by businesses in New Zealand & beyond
Ready to fix your marketing for good?
Stop feeling frustrated about random marketing that doesn't work. Let's create a clear message and a strategic plan that helps your business connect with more customers and grow with confidence.
