StoryBrand Marketing New Zealand

Marketing that works for your business

As New Zealand's only StoryBrand Certified Guides, we'll create marketing that connects with your customers and drives results.

Joel Woolley: StoryBrand Guide
StoryBrand Certified Guide Badge
Marketing Strategy
Sales Funnels
Marketing Strategy
Sales Funnels

When it comes to marketing, do you feel stuck?

  • "We're not getting enough leads - is our marketing even working?"
  • "Our message is confusing. How can we communicate clearly?"
  • “Our website isn’t converting. What’s going wrong?”

At Mammoth Marketing - we get it.

We specialise in bringing clarity to your brand's story using the StoryBrand framework. We'll help you cut through the noise and finally achieve marketing that works.

Here’s how StoryBrand can transform your business

StoryBrand uses proven storytelling principles to help you communicate clearly, connect with customers and grow your business. Here's what we'll do for you:

Craft a crystal-clear brand message

In today's market, the clearest communicators win. We'll strip away confusion and jargon from your messaging, ensuring every bit of your marketing hits home with remarkable clarity.

Draw customers into a compelling story

Your customers are already the heroes of their own stories. We'll position your brand as the trusted guide, inviting them into a transformative narrative where you help them achieve their goals.

Weave your story through a powerful sales funnel

We'll implement your brand story across all your marketing channels - from your website to your emails. This approach guides prospects on their journey towards becoming loyal customers.

Our StoryBrand Marketing Services

We offer a range of services to clarify your message, enhance your online presence, and boost your sales. From initial audits to full-scale website and funnel development, we've got you covered.

Marketing Audit

Identify the gaps in your marketing

Feeling lost in your marketing? Our Marketing Audit pinpoints your strategy's weaknesses through a detailed report and coaching call. We'll identify quick wins and provide a clear plan, so you can boost your marketing effectiveness and see real results.

StoryBrand Messaging

Clarify your message to connect with customers

Is your message confusing potential customers? Our StoryBrand Messaging cuts through the noise by crafting a clear, compelling narrative that resonates with your audience. So you can connect more effectively with your ideal customers and drive meaningful conversions.

Website Copywriting

Find the right words for your website

Is your website failing to engage visitors? Our StoryBrand copywriting transforms your web content with clear, persuasive copy that guides visitors towards action. So you can increase engagement on your site and turn more browsers into eager buyers.

Webflow Design & Development

Get a website that works for your business

Frustrated with a website that doesn't perform? Our StoryBrand-aligned web design creates a site that not only looks great but also converts. You'll get a user-friendly website that clearly communicates your value, so you can drive real business growth and achieve your goals.

Sales Funnel

Turn more prospects into loyal customers

Struggling to convert leads into sales? Our StoryBrand Sales Funnel includes a Lead Generator and Sales Email Sequence to guide customers through their buying journey. By implementing these powerful tools, you can nurture leads more effectively and drive sales.

The Mammoth 
Marketing Memo

Get free marketing advice in your inbox every week with The Mammoth Marketing Memo. As a StoryBrand Certified Guide, I share actionable marketing strategies that work. No fluff. Just clear, effective tips you can implement right away.

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The Plan

Here's how we work together

Book a Discovery Call

Let's chat about your business goals and marketing challenges in a no-obligation call to see if we're a good fit.

Get your marketing sorted

We'll create and implement a tailored StoryBrand marketing plan that addresses your unique needs and target audience.

Grow your business

See your new strategy drive results. Feel confident with clearer messaging, more leads, and increased sales.

Creating marketing that works for our clients

"I'd become obsessed with clarity of message after reading, watching, and getting my teeth into everything I could find on StoryBrand. We were 75% there but that last 25% had us running around in circles. We were struggling to bring our messaging together and tie it off with a bow. Joel took what we had and pulled it together beautifully, layout, wording, CTA's, it was powerful."
Michael Philpott

Michael Philpott

New Zealand's #1 Speaker Coach

"I reached out to Mammoth Marketing because I was drawn to Donald Miller's 'Building a Brand Story' philosophies. Joel and Mammoth are NZ's only StoryBrand Certified Consultants, so I gave them a try. What a journey! For 4 years, they've assisted with email marketing, content creation, websites, podcasts—you name it. I can't recommend them enough!"
Michael Poh

Michael Poh

Owner of Vouch Video Testimonials

"Joel and the team were a breath of fresh air, applying Storybrand techniques to our unique selling proposition. Their blend of strategic insights and creative magic transformed our approach, making sessions productive and enjoyable. Their work helped us attract investment and interest from large clients. Thanks team!"
Cameron Richardson

Cameron Richardson

Founder & CEO of Paysquad

"Joel brilliantly transformed our concept into a world-class, engaging website. Since then, we've seen substantial increases in mobile engagement and new visitors. We frequently get great feedback on how good our site looks, and how easy it is to use. We’re already dreaming up the next site for Joel to build."
Matt Gregory

Matt Gregory

Executive Pastor of Equippers Church

"Joel's remarkable speed, meticulous attention to detail, and superb communication skills ensured timely and precise completion of the task. I highly recommend Joel for any website tracking setup requirements and solutions related to the Webflow platform."
Pooja Gupta

Pooja Gupta

Digital Marketing Manager of Ebbett


We know you might have questions about our services and the StoryBrand process. Here are answers to some common questions to help you make an informed decision.

What is StoryBrand and how does it help my business?

StoryBrand is a powerful framework that brings storytelling elements into your marketing to engage your ideal customer. Businesses that clarify their message with StoryBrand and implement it into their Sales Funnel typically experience growth.

What is a StoryBrand Guide?

A StoryBrand Certified Guide is a vetted marketing professional who has invested significantly in learning from Donald Miller, Dr J.J. Peterson, and the StoryBrand team. We're qualified to use the StoryBrand framework to generate results for your business.

How long does the StoryBrand process take?

The full StoryBrand process typically works in stages:

  1. We start with the Audit & StoryBrand Messaging, which takes about 3-4 weeks.
  2. After the Audit & Messaging, building your website with StoryBranded copy usually takes around 6-8 weeks.
  3. If you opt for a full Sales Funnel, that can take an additional 6-8 weeks to implement.

The entire process, from initial messaging to a complete Sales Funnel, can take about 5-6 months. However, you'll see improvements at each stage, and timelines can vary based on your specific needs and project complexity.

Do you only work with New Zealand clients?

We work with clients globally, including New Zealand, Australia, the USA, and beyond. If the time zone works for you, we're happy to collaborate!

How much does your service cost?

Our Marketing Audit, which is the starting point for all projects, costs $350 + GST. Full Sales Funnel implementation starts from $10,000 + GST, with our average project around $5,000 + GST.

We have payments plan available and are also developing some done-with-you services.

What makes Mammoth Marketing different?

Unlike many agencies that are jacks-of-all-trades, we've chosen to specialise in StoryBrand. This focus allows us to drive better results for our clients.

Do you work with businesses in all industries?

Yes, we've worked with a diverse range of industries including B2B, B2C, coaches, consultants, IT companies, law firms, SAAS (software as a service) companies, electricians, among others.

The StoryBrand approach is versatile and can be adapted to suit various business models and sectors.

What's involved in a Marketing Audit?

Our Marketing Audit includes a 40+ page report identifying gaps in your marketing plan. You'll also receive a coaching call where we identify three quick wins and provide a plan to improve your marketing.

Do you offer ongoing support after the initial project?

Yes, many clients engage us for additional services like creating StoryBranded brochures, new landing pages, and blog posts after their initial project.

Will I need to redo all my existing marketing materials?

We'll create a plan to update your marketing materials over time, prioritising changes that will generate the best value for your business.

Take your marketing to the next level

Don't let confusing messaging hold your business back any longer. Take the first step towards clear, effective marketing that grows your business.