StoryBrand is a 7-part communication framework that uses the principles of story to help businesses clarify their message. It's based on the idea that customers are drawn to clarity and tune out noise. By focusing your message on your customer's problems and positioning your brand as the guide to their success, you create marketing that connects and converts. It's a proven process that has been used by over a million businesses worldwide.

Why do I need a StoryBrand Certified Guide?

While you can learn the StoryBrand framework on your own, a Certified Guide acts as a powerful accelerator. It's incredibly difficult to read the label from inside the bottle. A Guide provides an expert, outside perspective to help you see the blind spots in your messaging. As New Zealand's only StoryBrand Guide, Joel is trained to quickly identify what's confusing in your marketing and lead you through the framework efficiently to get a powerful result, saving you months of trial and error.

What makes Mammoth Marketing different from other marketing agencies?

Three things. First, we are specialists who use a proven framework, not generalists who rely on guesswork. Second, we focus on strategy before tactics. We believe a clear message is the foundation of all good marketing, so we always start there. Finally, you work directly with a certified expert, not a junior account manager. We are a strategic partner invested in your success.

What kind of results can I expect?

Our clients experience a range of positive outcomes. The most common results are an increase in qualified leads, higher conversion rates on their websites, and a newfound confidence in their marketing. By clarifying your message, you attract more of the right customers, which often leads to higher-value sales and a stronger return on your marketing investment. Many clients also report that having a clear message unites their team and simplifies their sales process.

Ditch your confusing message and grow

You’ve built an incredible business, but your message is complicated. Schedule a 30-minute call to bridge the gap between where you are and where you want to be.

FAQs

Who is this for?

We specialise in helping established Business Owners and Service Providers (Consultants, Trades, B2B). If you are tired of being the best-kept secret in your industry and are ready to invest in a system that works, this is for you.

Do I really need a Certified Guide?

You can try to do this yourself, but it’s hard to read the label when you’re inside the jar. As NZ’s only StoryBrand Guide, Joel provides the outside perspective you need to cut through the noise instantly. We save you the months of trial and error.

What makes Mammoth Marketing different?

Most agencies jump straight to tactics (logos, SEO, ads) without fixing the strategy. We are different. We fix your message first. We believe that if you confuse, you lose. We make sure your brand story is clear before you spend another cent on marketing.

What results can I expect?

Clarity translates to revenue. Our clients typically see an increase in qualified leads, shorter sales cycles, and the confidence to raise their prices. More importantly, they finally have a marketing system that works without them micromanaging it.

Have we met yet?

I'm Joel, New Zealand's only StoryBrand Certified Guide

I started Mammoth Marketing because I saw too many businesses fail to reach their full potential simply because they couldn't explain what they do.

My goal is to give you the clarity and confidence to implement the StoryBrand framework that has helped thousands of businesses worldwide grow.

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