The StoryBrand Messaging & Strategy Blueprint
A complete system to clarify your message, create marketing that works, and finally achieve the growth your business deserves.
If you're wasting money on marketing, it's not your fault
You've been told that to grow your business, you need more.
More social media posts, more ads, more content, more everything. So you try a bit of everything, hoping something will stick.
But this cycle of random marketing just leads to confusing results and wasted money.
You have a great business, but your message isn't connecting.
You see competitors with inferior products winning customers simply because their marketing is clearer.
It's frustrating, and it's holding you back.
Stop jumping between marketing tactics. Invest in a strategic blueprint
The solution isn't another random marketing tactic. It’s a foundational investment in a clear message and a smart strategy.
The StoryBrand Blueprint is designed to fix your core problem, your message, so every marketing dollar you spend works harder for you.
We guide you through a proven process to create simple, powerful language for your website, emails, and sales pitches. This gives you marketing that finally makes sense and a clear path to growth.
"I'd become obsessed with clarity of message after reading, watching, and getting my teeth into everything I could find on StoryBrand. We were 75% there but that last 25% had us running around in circles. We were struggling to bring our messaging together and tie it off with a bow. Joel took what we had and pulled it together beautifully, layout, wording, CTA's, it was powerful."
What your blueprint includes
This is a comprehensive, done-with-you process where we deliver the key assets you need to succeed.
Part 1: A message that's finally clear
Your completed BrandScript
This is the DNA of your brand's story. It maps out your core marketing message so you have a central source of powerful, effective language you can use for years to come.
Your official one-liner
This is the perfect answer to "What do you do?" We'll craft a simple, repeatable, and intriguing statement that your entire team can memorize and use to start powerful sales conversations.
Part 2: Marketing assets that actually work
Homepage copy wireframe
We write the complete copy for your most important marketing asset: your website's homepage. This strategic wireframe tells you exactly what to say, section by section, to turn your website into a 24/7 salesperson.
Lead-generating PDF & email sequence
We'll create the outline for a simple PDF that captures the email addresses of interested buyers on your website. We then write a 5-part automated email sequence that builds trust and calls those warm leads to a sale.
Part 3: The clear path forward
90-Day marketing action plan
You get a simple, one-page plan outlining the 3-5 most important things to focus on for the next quarter. This eliminates confusion and gives you immediate clarity on how to implement your new messaging for the biggest impact.
Marketing collateral review
A clear audit of your most important marketing materials. We'll review your existing collateral (like sales decks or brochures) and show you what to keep, what to get rid of, and how to apply your new message for immediate impact.
The Blueprint is designed for established businesses ready for growth
This is a perfect fit if you are a founder or leader of a business with 5-30 employees and your growth has hit a plateau.
You know you have a great product or service, but you're frustrated that your marketing isn't delivering results.
You're looking for a strategic solution, not just another tactic to try.
This is NOT for businesses looking for a "magic bullet" to save a failing product or for solopreneurs who are just starting out.
Our process is designed for established businesses that are ready to invest in a long-term solution.
"Joel and the team were a breath of fresh air, applying Storybrand techniques to our unique selling proposition. Their blend of strategic insights and creative magic transformed our approach. Their work helped us attract investment and interest from large clients. Thanks team!"
Our Blueprint Clarity Guarantee
We take all the risk. At the end of our core strategy session, if you are not 100% confident that you have a powerful and clear marketing message, you do not pay the final invoice. Period.
A clear return on your investment
Your path to clear marketing
Getting the clear message you need to grow your business doesn't have to be complicated.
Book a call with Joel
Schedule a free, no-pressure consultation. We'll listen to your challenges and determine if the Blueprint is a good fit for your business goals.
Create your Blueprint
We start with a discovery session to learn about your business. Then, we turn your expertise into a powerful message, key marketing assets, and a strategic plan.
Grow with confidence
You'll walk away with a crystal-clear message, key marketing assets, and a simple 90-day action plan so you know exactly what to do next.
FAQs
It's smart to have questions before making a significant investment in your business. Here are a few of the most common ones we get.
The process is designed for clarity and momentum. It begins with a focused 90-minute discovery session where we extract all the key information. One week later, we present your foundational BrandScript and One-Liner. Your Homepage Copy is delivered the following week, and your Lead Magnet & Email Sequence arrives the week after that. The entire process typically takes 3-4 weeks.
The initial 90-minute session and all presentation meetings are conducted virtually, allowing us to work with leadership teams anywhere in New Zealand or abroad.
Once the Brand Message is completed, we can do an in-person presentation to your team for an additional investment.
The Blueprint gives you the clarity and the assets to grow on your own. Many clients continue to work with us for ongoing marketing execution, but you are under no obligation to do so. Our first goal is to empower you.
Let's build your blueprint
The clarity you need to grow your business is just one call away. Schedule your free, no-pressure consultation to see if the Blueprint is the right next step for your business.
