StoryBrand Coaching. Clarify your message and grow your business

Stop the guesswork with one-on-one StoryBrand coaching and create a marketing strategy that finally works.

Illustration of a person looking confused at a complex puzzle cube, representing a business marketing problem.

Is your marketing message holding you back?

If you're like most business leaders, you know your service is awesome but you're frustrated that your marketing isn't working. You're likely:

  • Wasting money on marketing campaigns that don't deliver clear ROI.
  • Struggling to explain what you do in a way that gets customers to buy.
  • Losing potential clients to competitors who aren't better, just clearer.
  • Feeling stuck, knowing your message is the key but being too close to the business to fix it yourself.

It's not your fault. The truth is, the business that communicates the clearest wins.

A proven path to grow your business

Our 1:1 coaching program is designed to deliver tangible results that transform your business. Here’s what you will achieve:

A message that sells

We'll create a powerful, clear message using the StoryBrand framework. This will give you the language to talk about your business with absolute confidence and attract your ideal customers.

A marketing plan that works

Say goodbye to random tactics. You will walk away with a simple, effective marketing plan that you can follow to generate consistent leads and predictable growth.

The assets you need to grow

You won't just leave with a plan. We will build your critical marketing assets together. Your BrandScript, a powerful one-liner, and a wireframe for a high-converting website.

"I'd become obsessed with clarity of message after reading, watching, and getting my teeth into everything I could find on StoryBrand. We were 75% there but that last 25% had us running around in circles. We were struggling to bring our messaging together and tie it off with a bow. Joel took what we had and pulled it together beautifully, layout, wording, CTA's, it was powerful."

Michael Philpott
Michael Philpott
New Zealand's #1 Speaker Coach
Illustration of two team members giving a high-five, symbolising successful collaboration and partnership.

This programme is for you if...

  • You're the leader of a business (typically $350k-$2M revenue) and feel your growth has stalled or you want to go to the next level.
  • You know your message is confusing, but you're too close to the problem to see the solution.
  • You are tired of wasting money on marketing agencies that deliver fluff instead of strategy.
  • You believe a clear message is the key to unlocking your next level of growth and are ready to invest in a proven solution.
A photo of Joel Woolley, a StoryBrand Certified Guide since 2019
StoryBrand Certified Coach Badge

Meet Joel, your StoryBrand coach

You're an expert at what you do, but it's incredibly frustrating when your marketing doesn't reflect that.

You've likely tried hiring agencies, running ads, posted on social media, only to feel like you're wasting time and money on messages that don't connect with your ideal customers.

It’s time to stop guessing.

We don't use fads or theories. We implement the StoryBrand framework, a proven system used by thousands of companies across the world to clarify their message and drive revenue.

Our clarity guarantee

By the end of our program, you'll have a marketing message you're 100% confident in, or we'll continue working with you until you do.

Illustration of the Mammoth Marketing team, including two people, a friendly robot, and a dachshund, representing a friendly and approachable company.

A clear return on your investment

StoryBrand Messaging & Marketing 1:1 Coaching
What's included:

6 x one-on-one coaching sessions

Weekly or bi-weekly 1-hour sessions to fit your schedule

Your complete StoryBrand BrandScript to clarify your message

A clear, actionable marketing plan

Expert feedback on your marketing assets (like your website)

A framework to align your sales and marketing teams

$3,999 + GST

"Joel and the team were a breath of fresh air, applying Storybrand techniques to our unique selling proposition. Their blend of strategic insights and creative magic transformed our approach. Their work helped us attract investment and interest from large clients. Thanks team!"

Cameron Richardson
Cameron Richardson
Founder & CEO of Paysquad

FAQs

Have a question that isn't answered here? The best way to get your specific questions answered is to book a no-obligation discovery call.

How long does it take?

The programme consists of 6-8 sessions, which are typically held weekly or bi-weekly. Most clients complete the process in about 2-3 months.

Do you write the copy and build the assets for me?

This is a coaching programme designed to teach you the framework and guide you as you implement it. We work collaboratively to develop your BrandScript and strategy, empowering you and your team to apply it across your business for long-term success.

Do you only work with New Zealand businesses?

While I am based in New Zealand, I've been helping businesses in New Zealand, Australia, and all over the world transform their marketing for years. Thanks to technology, geography is no barrier to creating a clear message.

What if I don't have a marketing team?

That's no problem. The StoryBrand framework is just as effective for solopreneurs and business leaders as it is for large teams. We will tailor the strategy to be manageable for your specific resources.

Ready to fix your marketing for good?

Stop feeling frustrated about random marketing that doesn't work. Let's create a clear message and a marketing plan that helps your business connect with more customers and grow.

Illustration of a tablet showing marketing analytics next to a friendly robot, symbolising tracking data for business improvements.